Pinterest offers so much to so many of us. It’s a place for inspiration, a visual notepad, a great way to kill time on a rainy day, and the ultimate party planning tool. It’s filled with endless ideas. In fact, Pinterest is becoming more and more integrated into our daily routines.
Whenever I want to explore new recipes (or just spend hours browsing delicious food), Pinterest is my go-to. I attempt to seek DIY tips there but inevitably find myself back at food. I simply adore everything about food—eating it, looking at it, smelling it, and talking about it, but I digress…
Pinterest has become our main social media asset and a surprising driver of traffic for Hand Luggage Only. So, I thought I’d share some tips to help grow your Pinterest boards and gain followers.
1. Pin Often: Unlike other social media platforms, oversharing on Pinterest is actually beneficial. Regularly adding pins increases their visibility and attracts people with similar interests to discover your boards. Just be cautious not to repin the same image repeatedly on the same board, as it can annoy your audience.
2. Join or Start a Group Board: Since Pinterest is social media, it’s all about connecting with others. Group boards allow you to share your interests while discovering what others with similar tastes are pinning. You can start conversations and build meaningful online connections through group interactions.
3. Diversify Your Pins: While it’s fine to pin content from your blog or site, avoid filling your boards only with those pins. Create a specific board for your blog or mix in personal pins along with ones from different sources to keep your boards engaging.
4. Opt for Quality Pins: It’s frustrating to click on a pin and find it doesn’t expand beyond a tiny preview. Share images that provide detail and aren’t too small or blurry to attract interest in your other content.
5. Engage with Others: Comment on, repin, or like pins you enjoy. This interaction helps you become part of the community and encourages more people to explore your boards. Just remember to avoid spamming—meaningful engagement creates natural curiosity about you as a pinner.
Also, remember to check Pinterest analytics for a personalized dashboard that shows detailed insights about your Pinterest activity.
